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Year: 2022
Client: USTA Foundation Impact Conference
Partners: Sofia Garcia and Garren Lofgreen
Role: Created and developed the brand guide that serves as a reference for the conference components
During my time at Perspicuous, I collaborated with the National Junior Tennis Leadership Conference leaders to create a vibrant and engaging brand, aiming to spark excitement post-pandemic for an upcoming impersonal event.
Our team developed a distinctive style that was later adopted by conference members.
At Perspicuous, during the Impact Conference, Garren Lofgreen designed the logo that was utilized throughout the event. My responsibility was to brand the design for the conference to carry and use as they see fit in their designs.
“2022 legends meet and greet” by ustafoundation.com
“2022 legends meet and greet” by ustafoundation.com
“2022 Impact Conference” image from @usta on Instagram
“2022 Impact Conference” image from @usta on Instagram
