Role: 3D Modeler, Illustration, Designer, User research
Introducing Lemon-Luster - A Bold Fusion of Flavor, Fashion, Music, and Metals, with a Refreshing Zero-Calorie Twist, Zero on Me
My aim was to showcase Sprite in a more dynamic and edgy light by integrating fashion, music, and metals with angular lines.
The result was the creation of Lemon-Luster, a new and exciting flavor based on the classic flavor, and its complementary zero-calorie variant, Zero on Me
The Goal
Design packaging for a collaboration between Doja Cat and Sprite
The Answer
Build a new brand with an edge
The concept
Metals and music
Surrounding the design inspired by Doja Cat and sharp metals, I aimed to create a concept centered on piercing, biting, and an overall edgy aesthetic. Collaborating with Doja Cat and Sprite seemed ideal, given Sprite’s longstanding association with hip-hop.
Doja Cat, as a trailblazer for women in hip-hop, aligns perfectly with Sprite’s history and ethos, bringing a cutting-edge style and sound to the collaboration.