Sprite and Doja Cat Packaging concept

2021

Sprite and Doja Cat

Packaging Concept

2021

Sprite x Doja Cat

Client: Evelio Mattos Intro to Packaging

Partners: Sofia Garcia

Role: 3D Modeler, Illustration, Designer, User research

Introducing Lemon-Luster - A Bold Fusion of Flavor, Fashion, Music, and Metals, with a Refreshing Zero-Calorie Twist, Zero on Me

As a student packaging project, I designed a collaboration between Sprite and Doja that aligns perfectly with Sprite’s history and ethos—bringing cutting-edge style and sound

The result was the creation of Lemon-Luster, a new and exciting flavor based on the classic flavor, and its complementary zero-calorie variant, Zero on Me.

The Goal

Design packaging for a collaboration between Doja Cat and Sprite

The Answer

Build a new brand with an edge

The concept

Metals and Music

Surrounding the design inspired by Doja Cat and sharp metals, I aimed to create a concept centered on piercings, biting, and an overall edgy aesthetic. This concept with Doja Cat and Sprite seemed ideal, given Sprite’s longstanding association with hip-hop.

Doja Cat, as a trailblazer for women in hip-hop, aligns perfectly with Sprite’s history and ethos, bringing a cutting-edge style and sound to the collaboration.