2021

Sprite and Doja Cat

Packaging Concept

2021

Sprite x Doja Cat

Year: 2021

Client: Evelio Mattos packaging class

Partners: Sofia Garcia

Role: 3D Modeler, Illustration, Designer, User research

Introducing Lemon-Luster - A Bold Fusion of Flavor, Fashion, Music, and Metals, with a Refreshing Zero-Calorie Twist, Zero on Me

My aim was to showcase Sprite in a more dynamic and edgy light by integrating fashion, music, and metals with angular lines. 

The result was the creation of Lemon-Luster, a new and exciting flavor based on the classic flavor, and its complementary zero-calorie variant, Zero on Me

The Goal

Design packaging for a collaboration between Doja Cat and Sprite

The Answer

Build a new brand with an edge

The concept

Metals and music

Surrounding the design inspired by Doja Cat and sharp metals, I aimed to create a concept centered on piercing, biting, and an overall edgy aesthetic. Collaborating with Doja Cat and Sprite seemed ideal, given Sprite’s longstanding association with hip-hop. 

Doja Cat, as a trailblazer for women in hip-hop, aligns perfectly with Sprite’s history and ethos, bringing a cutting-edge style and sound to the collaboration.